Some tech companies claim they are “disruptive” or “innovative”, but it is really the ones that make it an absolute no brainer for us to adopt their technology to better our every day. These proliferate rather quickly and in just a few years, make it seem to all of us that it would be really silly to go back to the way we used to run our days or operate our teams.
Starry is one of them.
Their founder, Chet Kanojia, has a great insight about “hard tech”, that is also a thought that all software engineers working on non-critical consumer and enterprise apps should keep in mind.
“I have a new respect for Tesla and those companies who do really hard shit,” Kanojia said. “It’s not like building an app that you can just stick on an AWS server.”"
http://amp.timeinc.net/fortune/2019/04/13/starry-new-york
The good news for companies like Starry, is that, by solving the tough problems - they also build a great moat to defend their business.